Everyone who owns a smartphone has email. Even to register in social media applications and the like requires an email address. Obviously, email marketing is one of the marketing channels to be reckoned with. However, of course, engaging email content needs to be created.
Here are tips for successful sales and marketing with email.
1. Creating Topics
Before sending an email, you should determine in advance what the topic will be conveyed to your email subscribers. Determination of the topic should be according to research, always a fresh topic and up to date when sent to customers.
2. Create an Engage Theme
Find fresh ideas for email content that your subscribers will love, so your emails don’t feel boring. This can increase customer engagement with your email. Make your subscribers want to read the contents of your email and even click on the link that you insert in the body of the email. Offer attractive incentives and grab their attention.
3. Prioritize CTA
Focus on your main goal when doing email marketing, which is to get customers to make transactions. Transactions will be closer to being obtained when the customer has made a CTA (Call to Action), namely the action to click on the transaction link, or the action to contact you to ask further questions and even make a transaction. Choose which content you expect to get more attention from customers, so that you can then provide other offers to your customers.
4. Concise and To The Point
Long-winded email content will only make customers close your email. In fact, the purpose of this email marketing is for customers to click on the link that you have embedded. So, write the contents of the email that is short and on point. Customers will be easier to understand and can make decisions immediately.
5. Don’t Spam
Don’t create the impression of spamming. Make the email you send more personal, by mentioning your name and email address that is natural, not like a robot. Also mention the name of your customer personally.
6. Create Photo Connections
When you send a photo in the body of an email, make sure the photo clearly describes the content and information you convey. In this way, photos will be more connected to customers, and can increase engagement from an email.
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